Develop Your Social Media Strategies as a Nutrition Coach

If you're a nutrition coach who wants more clients…

Listen up because I'm going to show you exactly what to post on social media and turn likes into money.

It's no secret that to succeed as a nutrition coach, you're going to have to be active on social media. Unless you're purposely trying to be bad at this stuff (and in that case, what you would do is only post pictures of your dog every six months, never show your face at all, and allude to some big news coming that never actually comes).

You know that's not the way.

There's a better way to do this.

Getting Active On Social

Being active on social media is how nutrition coaches get new clients. If you're anything like most nutrition coaches, you just want to coach people and help them with nutrition, not spend all day on social media. The good news is you can actually spend less time on social media and still get some pretty good results by doing a few simple things.

I'm going to lay them out here. If you're not having success with social media, it's probably because you haven't been shown the right way, a method that will help you get results and actually have fun interacting on social media.

The power of online coaching is all about reaching new people on the internet. That's how you scale your coaching business, and it's also where all the money is.

Attracting people that you don't know, and quite frankly, that you would never meet without the internet, takes strategy and the right approach to work. This is why I'm going to explain to you what exactly to post on social media to get new clients.

Every single time you post, it’s possible to get a new client. Plus, like a true scientist, I'm also going to show you a way to assess if it's working.

Let's start with what to post.

The Awareness Ladder

Learning more about the awareness ladder is crucial, especially since 99% of nutrition certifications teach you nothing about what to post or how to get clients. I'm going to break that down for you today. Before I show you what to post, we need to remember who we're posting for.

It's not for us or fellow coaches. It's to gain the attention of new potential clients and motivate them to take action. It's also to reassure our current clients and followers that they're in the right place, so we need to think about them. They are our market.

One of the best ways to do this is to get a clearer picture of where your market is in the buying process. This is a concept called the Awareness Ladder, popularized by Eugene Schwartz.

From the most aware to completely unaware: clients on the five levels of awareness

Each step of the ladder outlines the client at a different part of their journey. It starts from the beginning, where they don't even know that they have a problem worth fixing, and goes to the top of the ladder, where they're fully convinced they're ready to jump on board.

People need to hear different stories and see different pieces of content to move up this ladder. They may need to see 8 to 12 pieces of content on average before they decide if they'll hire you.

You need to cover all aspects of this process often.

Unaware and Somewhat Aware Audience

They're not aware of the problem. We're not on the ladder yet—this is pre-rung. At this point, people are cold. They either don't know us at all, or they know us personally, but they don't know they have a problem yet.

Now, a few things to point out. If you just approach someone and say, "I have the perfect solution for you," and they don't even know they have a problem yet, it's not gonna work. However, you can start to present them with things, get them raising their hands, and they'll come to you.

At this stage, you can describe this person and what they're like. Strangely enough, they don't even know they have a problem yet, and everyone you have worked with or will work with starts here.

They aren't looking for a solution because they don't even know they have a problem. The best thing you can do is just present it to them.

If they're a busy mom who constantly feels like they have no energy, you talk about that. Or if it's someone who would love to get off their endless list of meds and have their doctors say, "I don't know what you're doing, but keep doing it," you present them with that.

When you present this, they start connecting the dots and building awareness around this problem. At this point, we want to create content that talks about the problem.

Most importantly, what would life look like if they had a solution to this problem?

Solution Aware

Once you do this, they move up a rung, and now we're at the next stage: "Solution Aware".

Solutions exist at this point. People are aware of the problem they face, but they're not sure of the solution since there are many possible solutions. Just stop and think for a second about all the diets out there and the different nutritional approaches.

We want to start talking about the solutions. Ideally, we get really specific about the solution and talk about a specific way that would solve their problem. The keyword here is specific because it makes all the difference.

The more specific you can be with the solution, the more likely it is that someone will envision themselves getting that result. You can start comparing your solution to others, giving them a chance to judge what's out there, and maybe even start to throw rocks at the stuff they know they don't like.

For example, you may hear, "I don't want to do keto again." But when you say, "I help busy moms lose the last 10 pounds in 10 weeks without having to do keto again," they start to listen.

But to move them up further, they need to know why your solution will work for them. So let's dig into the next step:

Your Solution and Product Aware

At this stage, people are aware of your specific solutions. They understand that they have a problem, and maybe they've tried other stuff before. Now they're actively weighing their options.

It's time to make sure that you stand out and take away any fear that they may have. You need to hammer down on the benefits of your coaching and make it crystal clear what's in it for them. Show them how it worked for others and make sure that they see real-life people who are working with you, people just like them, who have completely transformed.

This brings us to our last stage:

Aware, But Not Convinced

At this point, people are aware of your solution, but they're still not convinced it's right for them.

The best thing you can do is show them the impact that your coaching will have on their lives. Don't present any more potential benefits. Instead, show them how their lives will be different if they go down this path.

This is purely big-picture thinking, and it is truly powerful.

People will become convinced when they can clearly see how your coaching will transform their lives and what they'll be able to achieve. Once you tap into that, it's magic.

You see, people don't want to just lose 20 pounds. They want to lose 20 pounds so they can get off their meds and impress their doctor. That's what you need to show them, and what will convince them to take this next step with you.

Now is also a great time to use your social media to get in front of any objections they may have, especially around the price of your coaching and whether the investment is worth it, or if it'll even work for them. And that's the awareness ladder.

What To Do With This Strategy Next

You’ve got the entire playbook now. Not just what to post, but why it works and how to measure if it’s working. The only thing left is consistent execution.

Here’s how to put this into practice without burning out:

 Want to Learn More?

Coach for Hire

Problem-Aware Post (Pain Point)

• “Here’s what no one tells you about eating healthy when you work 12-hour shifts.”

• Use a relatable pain that your audience feels and show them you get it.

Solution-Aware Post (Specific Fix)

• “Why counting macros helped my client stop bingeing every weekend.”

• Show them what works and gently contrast it with what doesn’t.

Proof Post (Testimonial or Case Study)

• “How Sarah lost 15 lbs in 3 months without cutting carbs or spending hours in the gym.”

• Include real quotes or visuals if possible.

Big Picture / “Transformation” Post

• “Imagine being able to eat pizza with your kids without guilt and still lose weight.”

• Talk about the life behind the result, not just the pounds.

Coach For Hire Post

• “I’m looking for 3 busy professionals who want to drop 10 pounds by August without giving up takeout. If that’s you, apply at the link in my bio.”

Quick Tips to Improve Engagement

• Always include a CTA (Call to Action): Whether it’s “save this,” “share with a friend,” or “apply now.”

• Use native Instagram tools: Carousels perform well. Reels reach farther. Stories build connection.

• Show your face: People don’t buy coaching, they buy coaches. Trust builds when people see and hear from you often.

• Talk like your clients talk: Ditch the science jargon unless you're sure your audience wants that. Use their words.

• Engage back: Reply to every DM and comment. That’s where real sales start.

Final Thoughts

You don’t need to be the loudest, smartest, or most shredded person on the internet to grow a successful coaching business.

You just need:

• A message that resonates.

• A strategy that works.

• A plan that’s simple enough to stick with.

And you have that now.

You’ll know this is working when people start DMing you, saying things like:

• “I feel like this post was written for me.”

• “How do I sign up?”

• “Omg this is exactly what I needed today.”

Those moments? That’s your sign that you're making an impact. And when you combine impact with the right calls to action, clients follow.